Regional Field Marketing Manager
Nozomi Networks
- Mendrisio, Tessin
- CDI
- Temps-plein
- Own and build the overall Go-to-Market plan for your assigned territory with input and expertise from key internal stakeholders
- Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goal
- Implement demand generation campaigns in the region in conjunction with sales and partners to reach buyers and drive demand
- Serve as liaison to Sales team, be their advocate and conduit to the larger organization.
- Maintain relationships with regional partners, conference organizers, and influential associations
- Leverage social media to raise awareness and further promote our presence at various events
- Monitor industry trends and competitor activities in the local region
- An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must
- Manage regional budget, accurately estimate costs, and manage execution.
- Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team.
- Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs.
- Proven experience in a B2B Field/Channel Marketing or Campaign role, ideally for security or enterprise software company
- Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement.
- Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business.
- Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc.
- Experience with organizing local and regional events
- Outstanding communicator and creative thinker
- Experience with marketing automation and CRM tools
- Critical thinker and problem-solving skills
- Strong time-management skills
- Ability to work with a decentralized, cross-cultural team.
- Flexibility and adaptability to rapid growth, change, and problem resolution
- Ability to travel 30% of the time
- Preferred second language: French, German.