Marketing & Growth Co-Lead

Fairpicture

  • Berne
  • CDI
  • Temps-plein
  • Il y a 2 jours
Do you care about stories that drive social change and want to grow something that matters?You're the kind of person who sees a story where others see a form. Who can turn a dry consent clause into a visual post that makes people care—and click. You move fast, test ideas, adjust on the fly. You’re not afraid to try something bold, whether it's launching a new campaign in a short notice or reframing a complex topic into a powerful narrative.At Fairpicture, that’s exactly what we need. We're an impact startup making ethical visuals the norm—working with 250+ visual creators across the Global South, and helping NGOs, international organizations, and ethical brands tell stories that respect and represent. In 2024, we launched the FairConsent App, a new tool for ethical, legally sound consent. It's already a key pillar of our growth—and we want you to help us tell that story in ways that matter.We're looking for a hands-on Marketing & Growth Co-Lead to elevate our marketing efforts across paid and organic channels, content, partnerships, and analytics.TasksCampaigns, Growth & Iteration
  • Launch marketing campaigns with compelling copy, strong design, and clear CTAs
  • Build effective landing pages and run A/B tests to improve conversion
  • Run and optimize LinkedIn (our core B2B channel), Google, and Meta ad campaigns
  • Continuously test, learn, and iterate—quickly and with intention
Analytics and Tools
  • Track campaign performance using GA4, HubSpot, and native ad tools
  • Set up dashboards and share actionable insights with the team
  • Automate and streamline marketing workflows where helpful
Storytelling & Content Creation
  • Shape ideas into content people actually want to read, watch, and share
  • Write blog posts, social content, newsletters, reports, and more
  • Create short videos and social visuals that bring our mission to life
  • Co-develop downloads like templates, case studies, and whitepapers
  • Plan and market events like Fairtalk, and amplify community conversations
Strategy and Growth
  • Co-develop and execute our marketing strategy (awareness, engagement, conversion)
  • Manage and optimize key channels: website, LinkedIn, email, search
  • Track results, analyze insights, and improve continuously based on data
Collaboration and Ownership
  • Work closely with Sales, Product, and Ops to align messaging and priorities
  • Manage freelancers or designers when external help is neededExplore partnerships and co-marketing opportunities to expand reach
Requirements
  • 5+ years in growth marketing—owning content, analytics, funnel optimisation, and marketing-automation workflows
  • Strong storyteller with full-funnel content creation skills: comfortable producing on-brand copy—from short-form ads and email drips to longer assets like case studies and product pages—to support every stage of the buyer journey
  • Proven record of scaling paid programs on LinkedIn, Google Ads, and Meta, using data to iterate quickly and improve ROI
  • A sharp design eye—can craft visually effective ads, pages, and assets
  • Run A/B tests, analyse results, and optimise campaigns using GA4, HubSpot, and custom dashboards—set up attribution models and build automated nurture flows
  • Analytical mindset: you translate metrics into clear hypotheses, run disciplined experiments, and turn insights into action
  • Startup / scale-up DNA: you thrive in fast-moving, resource-light environments and collaborate naturally with product, sales, and business development
  • Self-starting and iterative: you seek feedback early, communicate openly, and continually push for better results
  • Fluent English
Benefits
  • The opportunity to work on something meaningful that drives real change
  • A global, remote-first team with regular in-person gatherings
  • Flexible hours and a collaborative, ownership-driven culture
  • Transparent and fair compensation, based on the Swiss median salary and adjusted to your local cost of living
Location: Fully remote, hybrid, or from our office in Bern, Switzerland
Weekly hours: 24–32 (60–80%)Apply as soon as possible, including CV and motivation letterWe are committed to building a diverse and inclusive team. Applications from women and people of color are especially encouraged.Fairpicture

Fairpicture