We are seeking for a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to build and activate 360 regional consumer engagement strategies and tactics across consumer touchpoints.Reporting to the Marketing Manager Can-Am 3W & Sea-Doo EMEA, the person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization (EMEA marketing team, country teams and other functions), the global structure (global brand teams, global centers of excellence) as well as with external agency partners.The role is based in Lausanne (Switzerland) and requires around 10% of travel time (depending on seasonality)YOU’LL HAVE THE OPPORTUNITY TO:1. Marketing strategy: build and own the annual consumer engagement plan for the brand supporting the regional business priorities
Feed the brand strategy with regional business and consumer insights
Ensure a tight alignment of the regional plan with the global brand strategy
Manage the regional budget allocation with accuracy
2. Content and Storytelling: influence the definition and implementation of an impactful content strategy for the brand
Collaborate closely with the Global Brand team to ensure that regional needs are well reflected into campaigns and assets, and adapt as needed
Build a regional content plan complementing the global framework as required to maximize
engagement connecting with audiences on their own terms
Work in tight collaboration with Media House to build and activate a regional roster of ambassadors and content creators
Advice on social media strategy for the brand in connection with the Global Social team
3. Media performance and PR: deploy the relevant consumer acquisition tactics to secure business objectives
Contribute to the media strategy, execution and performance in partnership with the Global
Performance team
Secure effective amplification of brand content on social media platforms
Develop PR plan and activations to maximize earned media
4. Go-To-Market plan: supervise the execution of the tactical initiatives defined in the marketing plan in tight collaboration with the Countries
Directly lead or support the execution of Go-To-Market initiatives such as trade shows, demo days, PR events ensuring seamless 360 integration
Deliver impactful yearly new product launches
5. Retail operations, dealer marketing and CX services:
Contribute to the planning and implementation of commercial programs and incentives together with
the Retail Operations team
Mobilize the network around low funnel tactics
Collaborate in the development and communication of services enhancing the consumer experience
6. Growth Plays: play an active role in delivering selected strategic regional growth initiatives (if applicable)
Represent the marketing function in cross-functional task force
Be accountable for the results and KPIs
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Bachelor / Master in Marketing or Business Administration
Around five years of experience in Marketing
Affinity with the powersport and motorcycle industries
Fluent in English, French or other language skills are a plus
360 marketing: holistic perspective on marketing, seamlessly integrating various channels and
tactics to create a cohesive brand strategy, combining digital savviness (web, media, social,analytics) with experiential knowledge (shows, events, community, PR)
Matrix environment: proven ability to operate in an international matrix organization, collaborating
effectively across multifunctional teams to achieve common brand objectives, embracing culturaldiversity
Business acumen: marketing with purpose connecting the strategy with the operations on the field,
sensitivity to retail operations and dealer marketing
Passion for innovation: creative mindset, ability to disrupt, challenge the status quo and integrate
latest trends
Go-getter attitude: accountable and driven, adaptable to changes in a fast-paced environment,
pragmatic approach favoring simplicity and efficiency, deliver with accuracy and impact, measureand learn to constantly improve
Collaborative spirit: an inclusive mindset, listening intently, and communicating with honesty and empathy, understanding of the power of connection and relationships within the key stakeholders
ACKNOWLEDGING THE POWER OF DIVERSITYBRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.WELCOME TO BRPWe’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
