
Product Marketing Team Lead (m/f/d)
- Heerbrugg, St. Gall
- CDI
- Temps-plein
- Flexible annual working hours based on a 40-hour week, with 100% employment
- Vacation entitlement: 25 days from the age of 20, 27 days from the age of 40 and 30 days from the age of 50
- Hybrid working model
- Bonus system and extra-mandatory pension fund contributions
- Individual training opportunities (internal and external)
- Relocation service
- Various discounts (Health, Car, Entertainment and much more)
- Employee events
- Flat hierarchy structure
- Warm and international corporate culture based on respect and cooperation
- Strategic alignment, planning, and prioritisation: Align product marketing activities with business priorities across the organisation, including division leadership, product management, local marketing & sales and global Hexagon teams
- Marketing execution: As the product marketing team lead, you are always ready to plan and execute portfolio marketing activities and product launch projects yourself
- Product positioning & messaging and GTM planning: Collaborate with your team to co-create strategic GTM plans and product positioning that differentiates our products in the market, aligns with customer needs, and stays current with market trends
- Sales enablement: Support your team in developing sales enablement content to empower our direct and indirect sales channels at every phase of the customer lifecycle
- Team management: Lead a team of product marketers. Provide business guidance, assign responsibilities and ensure team development
- Analytical insight: Measure and refine performance based on results. Make recommendations based on market trends and best practices
- Budget allocation: Define and manage the team’s annual marketing budget, ensuring strategic business alignment
- At least 10 years of experience in marketing, a minimum of 5 years in product marketing and preferably a minimum of 3 years in a team lead position
- Strong experience in defining GTM strategies and crafting customer-driven product and portfolio messaging and positioning within B2B tech
- Experienced in B2B sales enablement
- Exceptional team leadership skills with the ability to drive unified direction in a global matrix organisation
- Proven experience leading end-to-end marketing product launches in a B2B tech company
- Ability to manage multiple projects in a fast-paced environment and stay in control under pressure
- Strategic problem solver with a growth mindset and a comfort with numbers
- Professional fluency in English is required. German proficiency is an asset but not mandatory
- Flexible annual working hours based on a 40-hour week, with 100% employment
- Vacation entitlement: 25 days from the age of 20, 27 days from the age of 40 and 30 days from the age of 50
- Hybrid working model
- Bonus system and extra-mandatory pension fund contributions
- Individual training opportunities (internal and external)
- Relocation service
- Various discounts (Health, Car, Entertainment and much more)
- Employee events
- Flat hierarchy structure
- Warm and international corporate culture based on respect and cooperation
Heinrich Wild Strasse
CH-9435 HeerbruggJob-ID: a95a3lvk