Global Marketing Operations Director

L'Occitane en Provence

  • Plan-les-Ouates, Genève
  • CDI
  • Temps-plein
  • Il y a 23 jours
We are looking for a highly motivated Global Marketing Operations Director to join our Maison L'Occitane en Provence global commercial team!The Global Marketing Operations Director will act as the orchestrator of global marketing execution, ensuring alignment between brand vision and market realities, across all regions and distribution channels.With responsibility across strategy deployment, process governance, toolkit rollout, and performance optimization, this role is central to delivering L'Occitane's harmonized global brand experience, ensuring effective global marketing strategies and their seamless implementation.Location: Plan-Les-Ouates (near Geneva).Reporting to: Chief Commercial Officer L'Occitane en Provence.Cross-regional and cross-channel oversight: overseeing functionally the regional marketing leadsMain responsibilities:Global marketing strategy execution:
  • Develop, implement, and oversee global go-to-market, operational marketing strategies in collaboration with the global and local marketing and sales teams, in line with the business objectives.
  • Support BU teams in executing within a unified global framework while adapting to market-specific realities.
  • Oversee the translation of strategic brand guidelines into actionable, regional & local marketing plans, ensuring brand consistency.
  • Accountable for: Commercial brief and toolkit alignment, toolkit adoption at BU/local level, global brand & campaigns roadmap adherence.
Cross-functional leadership, coordination & collaboration:
  • Act as a key liaison between global headquarters and business units to align trade marketing actions.
  • Oversee functionally (dotted line reporting) the Marketing leads of our business units.
  • Foster strong collaboration with sales, marketing, RGM and digital teams (global and local) to ensure alignment on cohesive go-to-market strategies.
  • Drive process and operational excellence by ensuring marketing teams adhere to global frameworks, timelines, and playbooks for campaign execution.
Channel-specific execution and activation:
  • Develop tailored trade marketing plans and approaches for the different distribution channels, in collaboration with global and local teams.
  • Identify and oversee innovative marketing techniques to enhance brand presence across all touchpoints.
  • Ensure coherence and impact of campaigns to build a strong and consistent brand.
Performance analysis and optimisation:
  • Establish joint key performance indicators and regular reporting to track and measure the effectiveness of trade marketing activities.
  • Enable 2-way feedback loops to optimize global-to-local marketing activations.
How you can fit:
  • years of progressive marketing experience
  • Mandatory experience in both marketing global roles and in local /regional roles, executing marketing strategies across diverse geographies and distribution channels
  • Excellent communication and stakeholder management skills
  • Team management & leadership capabilities with ability to work collaboratively and develop strong relationships in an international context
  • Fluent in English, French is a strong asset
  • Results driven, go-getter with high ownership
  • Business & marketing foresight
  • Drive for excellence in execution
  • High positive energy, resilience, curiosity and humbleness.
What we offer :
  • A multi-cultural enriching role, working with passionate colleagues coming from all over the world;
  • Great job content & context, given the brand journey towards elevation;
  • A unique empowering culture centered, on collaboration, impact, curiosity and striving for excellence in execution.
PERMANENT CONTRACTSTARTING DATE: ASAP
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